Cirque du Soleil's challenge is to continue to grow at a sustainable pace while offering its creators the freedom to dream the wildest dreams and make them come true. Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. The heart of Cirque du Soleil's activity remains creating live shows and presenting them under big tops or in theatres. In addition to creating shows, for many years now Cirque du Soleil has sought to imbue other new projects with the energy and spirit that are the hallmark of its shows.
While maintaining the same stringent standards of artistic quality and originality that apply to its shows, the organization wishes to extend its creative talent to other spheres of activity. With the collaboration of business partners, Cirque du Soleil is developing innovative projects, particularly in the field of hospitality (restaurants, bars, spas, etc.). DELIRIUM, the first-ever Cirque's arena event produced in partnership with Live Nation is another example. Cirque du Soleil is truly expanding its creative force to other types of ventures with the objective of redefining existing entertainment formats with a Cirque du Soleil creative perspective.
